As September rolls around, beauty brands are bringing innovative offerings to the shelves. This week, fragrance is dominating the beauty scene, with launches from Diptyque, Illume, and Fenty. Collaborations with film studios continue to be popular, as beauty additions focusing on Mean Girls and Harry Potter enter the market. Elsewhere, Victoria Beckham Beauty has once again collaborated with Augustinus Bader. BeautyMatter outlines the launches that caught our editorial team's attention in the past seven days.RETAILClean medicine brand Genexa has hit the shelves of 500 Target stores nationwide, marking the brand's ninth retail partnership, joining Whole Foods, Sprouts, and Walmart (among others). The brand will stock its full range of products, including the popular Infants Pain & Fever oral suspension.BASMA Beauty, the brand that offers complexion products for a range of skin textures and tones, is making its US brick-and-mortar debut at Sephora. The brand will take to shelves with its best-selling products, including the viral Foundation Sticks and Cream Blushes, available in 42 shades.After launching in Sephora US last week, Rihanna’s Fenty Hair is coming to the UK market exclusively at Selfridges, taking over the “corner shop” pop-up space in the retailer's London store from September 3-28. The flexible line of products will be available to shop alongside the chance to have hair styling sessions from brand representatives while receiving Fenty Hair freebies.Following opening a flagship store on Carnaby Street in London, the Irish beauty brand Sculpted by Aimee continues its UK expansion with the Selfridges launch.